Monday, 7 December 2009

19

Levi's
"Dangerous Liasons"

I love the cinematography in this advert. Directed by Caroline Pay, I'm not too sure about the sountrack, it fits really well with the video, however I am more focusing on the cinematography side to this. I love the way she looks quite distant and alone in the beggining, then the mood drastically changes as the door rings. The idea of them finding the perfect match when they get to the bottom of each outfit to find each others skin is really nice too. I like the use of the mirrors and the fast paced camera angles- they really help to portray an idea/ ambience and helps the audience relate to her. Mirrors are something that I should keep in mind- the shots of the girl on her own at the beginning are the same ideas that I have in mind for my poses (as I won't be using still photos but I will be recording her standing still) I really like the surroundings too.

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