Okay so I have
finally come up with my outcome- a short fashion film based strongly on the ideologies and thought processes that people have. Using a variety of images to capture moods/ styles/ hobbies and such like that affect people in different way- I want to create an ambience using sound to portray a contrasting ideology which will confuse audiences. My inspiration came from the video by art director
Gustav Johansson. His short film titled "THINK BEFORE YOU CONSUME" which is an art break for MTV unfortuneatly I cannot get a copy of the video to embed on here, the link is
HERE to his website and it is the image with the cup of coffee...

I want to create a video which incorporates sound which will be the key but I want to include cinematography like the one in the Volkswagon Night Drive advert, you can see in my previous blog click
HERE! I'm thinking of having a big wall of sketches/ imagery and mixing this with video clips and footage. Voice recordings and music clips. I want to create something that will make people inspired and make people want to watch it and want to show other people and want to post a link to it on their facebook wall and so on. Something that would mess with their minds, I'm thinking of having hidden messages, subliminal imagery, maybe creating something dark and twisted to this fashion film. I need to think of how to incorporate a model. perhaps have shots of her wearing strange clothes, in demented poses/ expressions are confused/ using close ups on garments/ her features to accentuate the abnormality of the situation. I feel really inspired by bo130 and how he has subliminally put in messages onto his website eg "burn, trees" and "skin up" which you can see in the images here;


I am really drawn to the idea of creating something more sinister and abnormal. Maybe I could focus on the abnormal thoughts that people have??? Another thought just entered my mind!- the drawings by illustrators and graffiti artists are really strange, some are extremely wierd if you look at them properly- I think this is what draws me to them. I love the ideology of shock tactics, controversy, abnormality and expressing yourself, but making it look "cool" if that makes any sense? Oh my gosh, I think I've found my philosophy!!!